In May of last year, Bronny James, the first-born child of basketball legend LeBron James, publicly declared his loyalty to the Trojans team.
After attending Sierra Canyon High School in Chatsworth, California, James made the decision to commit to USC, ultimately choosing the Trojans over Ohio State and Oregon.
During a recent visit to college, the 4-star combo guard seemed comfortable in a Chrome Hearts Multi Color Cross Hoodie and black sweatpants from the same brand.
PSD, the top-notch brand for premium underwear, has teamed up with Bronny James, a rising high school star. This collaboration marks a new milestone for the brand, which has gained a remarkable following in the market. Being a long-time supporter of PSD, James is set to become the youngest athlete entrepreneur of the brand.
As per James, he has been sporting PSD for as far back as he can remember. For him, having an authentic and sincere connection is what makes a collaboration like this truly thrilling. He eagerly anticipates sharing his thoughts and perspective to develop some truly distinctive artworks.
James has caught the eye of PSD and their team of exceptional designers, who recognize his talent in connecting with the latest fashion trends. Together, they will work on developing James’ very own collection that truly represents his unique style. The new range is expected to launch this Spring and will be available at leading retailers including Champs, Hibbetts, Snipes, as well as online through psdunderwear.com.
Watching Bronny grow up wearing PSD gear has been a joy, especially since it all started when Mike Miller gifted them to his dad during their time playing together in Miami, shared Curt Flaitz, the Co-Founder and President of PSD. We are thrilled that our partnership has developed naturally and we are excited to continue building a strong relationship with him.