Nike has surprised the sports world with its latest shoe collection, featuring basketball superstar LeBron James and football sensation Kylian Mbappé. This unexpected collaboration has brought together two of the most celebrated athletes in the world. Fans began to speculate when James and Mbappé changed their Instagram avatars to each other’s on January 5, with some suggesting that Mbappé may be moving to Liverpool, where James is a shareholder. Despite the rumors, the partnership between these two legendary sportsmen has generated a lot of excitement among sports fans and Nike enthusiasts globally.
Nike has cleverly used the recent update of Instagram profile pictures by a couple of famous personalities to create excitement and anticipation among fans. This was part of their marketing strategy for their latest collection titled “The Chosen 2”, which features two main products – LeBron 18 “Chosen 2” shoes and Nike Mercurial Superfly VII “Chosen 2” shoes. The name of the collection was inspired by an iconic tattoo on the back of the NBA champion. Nike’s creative advertising campaign has once again hit the mark and left a lasting impression.
The sneakers called LeBron 18 “Chosen 2” have a distinct appearance with two Nike insignias placed in contrast to each other on the shoe’s body. The color palette for both shoes is a gradient from black to purple, influenced by the hues of the PSG shirt.
Take a more in-depth view of the Nike Mercurial Superfly VII “Chosen 2” assortment through these intricate images. The patterns are genuinely distinctive and deserving of closer inspection.
The “Chosen 2” edition of LeBron 18 sneakers showcase a unique upper design that proudly displays the logo of Kylian Mbappé, the renowned soccer player, on its tongue.
The primary color of the LeBron 18 “Chosen 2” transitions from black to a lively shade of purple in its design.
Have a bird’s-eye view of the LeBron 18 “Chosen 2” kicks.
The exclusive design of the LeBron 18 “Chosen 2” sneakers.
The Nike Mercurial Superfly VII “Chosen 2” shoe boasts of an exclusive look that highlights two Nike logos on its body.
The bumpy feel of the shoe’s exterior is purposefully crafted to enhance the ball handling abilities of the youthful French sportsman.
The Nike Mercurial Superfly VII “Chosen 2” shoe is truly unique, designed for use on both basketball and football courts. What sets it apart is the standout sole design, which is unlike any other.
Nike has crafted a distinct sole design for the Mercurial Superfly VII that takes inspiration from Kylian Mbappé’s playing style. The highly anticipated “Chosen 2” line will hit stores on January 9th, 2021, boasting a price tag of 225 USD. If you’re searching for an exceptional and fashionable pair of sneakers, the LeBron 18 “Chosen 2” is definitely worth the investment.
