“Continuing the Legacy: LeBron James’ Son Bronny Lands Nike Endorsement Deal as The King’s Prince”

“Wow, Young King, you deserve a big congratulations!” declared the LA Lakers’ basketball superstar in his Instagram message exclusively for Bronny.

Lebron James comes onto the court to congratulate his son Bronny James (0) point guard for Sierra Canyon after his team won against St. Vincent-St. Mary during The Chosen - 1's Invitational High School Basketball Showcase at the Staples Center on Saturday, Dec. 4, 2021 in Los Angeles, CA.

On Instagram, LeBron James shared his excitement and pride for his son Bronny’s new deal with Nike. The NBA player congratulated his 18-year-old son for being one of the five student-athletes selected by the company. Being a Nike athlete since the start of his career, LeBron posted a picture of Bronny to show support and wrote, “The Legacy Continues On!! Congrats Young King!!”

Bronny James #0 of Sierra Canyon (CA) shoots a three-point basket in the first half against Glenbard West (IL) at Wintrust Arena on February 5, 2022 in Chicago, Illinois

Get to Know LeBron James’ Kids: All You Need to Learn

LeBron James, the NBA superstar, is a proud father of three children. His eldest, Bronny, is a high school senior and one of the three students from Sierra Canyon School to have inked endorsement deals with Nike. The other two are JuJu Watkins and DJ Wagner, both highly talented athletes in basketball. Aside from these young athletes, Iowa point guard Caitlin Clark and Stanford guard Haley Jones also signed up with the sportswear brand.

LeBron has been vocal about his support for Bronny’s basketball endeavors. He even joked about feeling younger than his son before Bronny graced the cover of Sports Illustrated in July 2021. In an interview on Jimmy Kimmel Live!, he expressed the milestone’s significance for their family.

LeBron and his wife, Savannah, cherish their role as parents to Bronny, Bryce Maximus (15), and Zhuri Nova (7). With LeBron’s recent $97M contract with the Lakers, there’s a chance that he and Bronny could play together.

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